Corporate disclosure is irrefutable in a free enterprise economy. It assists individual
investors in selecting the best portfolio for their investments (Lal, 1985). The process of
disclosure, however, is possible through a mix of formal and informal channels including printed
annual reports, prospectus, financial press releases, interim reports, annual general meetings,
and conference calls. Within this portfolio of channels, the printed annual reports are
considered to be among the most important source of information in practice (Chang et al., 1983; Arnold et al., 1984; and Pike et al., 1993). Though these paper-based annual reports have
the characteristics of being movable, standardized, authentic and comparable, these are
believed to be limited in their scope and capability for extending information beyond that required
by the statutory obligator. Many researchers are of the view that these paper-based annual
reports will gradually disappear due to shift towards the disclosure of a much greater volume of
timely and inexpensive information, especially forward-looking, non-financial and
qualitative information (Bury, 1999; Lymer et
al., 1999; Nordberg, 1999; and Beattie and Pratt,
2001). The growth in the use of information technology, especially the Internet and its offspring,
the World Wide Web (www), has provided a new medium for dissemination of
corporate information to stakeholder. It is a platform that exhibits distinctive and attractive features
that make it an effective option when compared with traditional platform of distributing
corporate information (Petravick and Gillet, 1996).
Many companies are using this platform to present the financial data, especially annual reports, database on press releases and other
company specific information. Studies conducted by various researchers (Lymer, 1997; Deller et al., 1998; Marston and Leow, 1998; and Pirchegger et al., 1999) have proved the increased use of
Internet for disseminating corporate information to stakeholders. The Internet provides numerous
benefits for communicating corporate information to stakeholders over conventional print media such
as visual/graphic presentation of information, two-way interaction, increased
information accessibility, low-cost solution, plenty of space to add financial pages, ability to
constantly update the information, ease of information analysis, ease of search, global reach and
flexibility of information (Hassen et al., 2000; Beattie and Pratt, 2001; and Singh and Malhotra,
2004). These benefits assist in enhancing corporate accountability to them by providing a new
dimension to reporting (Lodhia et al., 2003).
Notwithstanding the features and advantages offered by the Internet, there are issues
and problems associated with this new platform. These problems include digital divide,
information overload, security risks and lack of content and presentation standards (Debreceny and
Gray, 1996; Koreto, 1997; Westarp et al., 1998; Ashbaugh et al., 1999; and Lymer et al., 1999). |